Stepping Strong Marathon Marketing

I held the role as the lead designer and supported digital strategist for the Stepping Strong Marathon Program at Brigham and Women’s Hospital, helping shape the campaign’s visual identity and digital presence across multiple seasons and race formats. My work spanned web design, email marketing, content strategy, and cross-channel branding—supporting fundraising goals and community engagement through consistent, emotionally resonant storytelling.

    • Designed responsive microsites for each race season, featuring key event info, donation tools, and branded participant experiences.

    • Built and scaled a multi-event TeamRaiser + Blackbaud CRM program—standing up the data model, forms, payment + receipts, and a reusable design system—to launch races faster with consistent UX and reliable reporting.

    • Migrated legacy pages into a new CMS structure, improving accessibility, branding consistency, and content organization.

    • Created interactive web assets for patient storytelling, fundraising milestones, and race-day engagement across all platforms.

    • Designed and developed modular Marketo emails for recruitment, fundraising, and post-event communications.

    • Built segmented email journeys that guided runners, donors, and team captains through seasonal campaign cycles.

    • Aligned messaging and visuals across web, email, and social media to ensure a cohesive campaign experience.

    • Created print and digital assets including flyers, banners, posters, and thank-you cards to support multi-channel outreach.

Stepping Strong Marathon Marketing

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