Ann Romney Center
I held the role of lead designer and UX/UI strategy for the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital, contributing to high-impact initiatives like the #50MillionFaces campaign. My work spanned UX design, campaign landing pages, and a branded email series. I crafted interactive email templates that translated complex research into engaging stories for donors and supporters. These efforts helped build awareness, drive giving, and extend the reach of the Center’s mission.
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Designed responsive wireframes and web pages to highlight Center research and stories
Created landing pages for the #50MillionFaces campaign with embedded video and calls to action
Developed visual storytelling modules including carousels, infographics, and interactive assets
Designed and coded branded email campaigns (see examples), optimized for engagement across devices
Maintained consistency with institutional branding and accessibility best practices
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Produced an integrated email series that spotlighted research, patient stories, and donor testimonials
Used storytelling-based CTAs to drive traffic to donation and landing pages
Collaborated with the Giving team to support Giving Day and annual highlights campaigns
Aligned messaging and design across email, web, and social to unify user journeys
Ann Romney Center #50MillionFaces Website
Ann Romney Newsletter Series
#50MILLIONFACES Wireframe
TV screen marketing
#50Millionfaces marketing
ARCND Infographics
#50Millionfaces Social Media Marketing