Ann Romney Center
I held the role as lead designer and UX/UI strategist for the Ann Romney Center for Neurologic Diseases at Brigham and Women’s Hospital, contributing to high-impact initiatives like the #50MillionFaces campaign. The role spanned UX design, landing page development, and marketing strategy—translating complex medical research into engaging digital stories to build awareness, drive giving, and extend the Center’s mission.
Senior Designer and Front-end Developer Role
Web Design: Designed responsive wireframes and web pages to highlight Center research, patient stories, and institutional breakthroughs while adhering to accessibility standards.
Campaign Landing Pages: Created dedicated landing pages for the #50MillionFaces campaign featuring embedded video modules, interactive assets, and clear calls to action.
Digital Storytelling: Developed visual engagement components, including custom carousels, infographics, and storytelling modules designed to simplify complex clinical narratives.
Email Design & Development: Designed and coded responsive, branded email templates optimized for engagement, donor stewardship, and multi-device performance.
Fundraising Strategy: Collaborated closely with the Giving team to produce integrated campaigns for Giving Day, annual milestones, and high-priority donor appeals.
Cross-Channel Alignment: Aligned messaging, visual assets, and CTAs across email, web, and social touchpoints to ensure a unified and cohesive user journey.
Digital Evolution of Ann Romney Center
Created the look and feel for the Ann Romney Center's #50MillionFaces campaign at Brigham and Women's Hospital, designing the story-sharing website, social media campaign, and video graphics, plus an Alzheimer's email campaign, giving patients and families a shared, hopeful voice.
Ann Romney Women’s Health Luncheon
The digital funnel starts in the reader’s inbox with a promotional newsletter that highlights key stories and draws subscribers to the site. Clicking through lands visitors on the main issue hub or archive page to browse current features and past editions. From there, readers dive into individual long-form articles formatted for immersive, focused reading. Contextual links, author sidebars, and embedded callouts placed throughout each story then bridge that editorial interest directly to companion pages on the Giving site, guiding readers to donate, sign up for updates, or support related research initiatives.
Legacy Web Ecosystem & Multi-Template Architecture
#50millionfaces design and collateral
#50MillionFaces Campaign Integration
A multimedia engagement initiative built to bridge multi-channel social advocacy with the core web experience. I led the visual design of campaign identity assets, branded social tiles, and modular landing page templates optimized for storytelling. By streamlining the submission and display workflow for community-submitted stories, the platform scaled effortlessly—collecting hundreds of participant narratives while maintaining brand fidelity, responsive accessibility, and lightweight page load times.
