The Brigham Magazine
Led web designer, front-end development, and digital marketing strategy across seven consecutive issues of Brigham Magazine. Responsible for translating complex print editorial layouts into responsive, accessible online experiences, the platform captured 63K+ page views and sustained exceptional deep-reading engagement, with top long-form feature articles averaging 3 to nearly 6 minutes of dwell time. By combining modular UI storytelling components, targeted companion landing pages on the Brigham Giving platform, and multi-channel launch campaigns, the project bridged editorial storytelling with institutional outreach to drive measurable audience retention.
Senior Designer and Front-end Developer Role
Web Design & Development: Adapted print layouts across seven magazine issues into clean, responsive, and fully accessible digital reading experiences with streamlined page flow.
Custom UI Modules: Created and maintained custom content modules, dynamic widgets, and callouts to elevate editorial storytelling and cross-promote related pieces.
Philanthropic Landing Pages: Designed targeted landing pages on the Brigham Giving platform to spotlight stories and drive philanthropic reader contributions.
Internal Linking & SEO Strategy: Established structured linking pathways across the magazine and Giving ecosystems to boost content discovery and user retention.
Email & Newsletters: Designed and coded branded newsletters announcing issue releases and driving traffic directly to spotlight features.
Campaign & Rollout Strategy: Partnered with the communications team on multi-channel rollout plans to maximize issue reach across digital channels.
The Brigham Magazine Marketing
The digital funnel starts in the reader’s inbox with a promotional newsletter that highlights key stories and draws subscribers to the site. Clicking through lands visitors on the main issue hub or archive page to browse current features and past editions. From there, readers dive into individual long-form articles formatted for immersive, focused reading. Contextual links, author sidebars, and embedded callouts placed throughout each story then bridge that editorial interest directly to companion pages on the Giving site, guiding readers to donate, sign up for updates, or support related research initiatives.
The Brigham Magazine Print Article
Adapting In-Depth Print Editorial for the Web
Translating feature-length print stories (often 3,000+ words across multi-page spreads) into the digital realm required deliberate pacing. To maintain focus and readability across long vertical layouts without reader fatigue, I engineered custom UI callouts, dynamic pull-quotes, and section-break widgets. This visual rhythm kept visitors engaged throughout long-form investigative pieces, sustaining dwell times between 4 and nearly 6 minutes.
The Brigham Magazine 2016-2024
Maintained visual consistency, continuous template refinements, and asset production across eight years of quarterly editions, ensuring every issue met brand guidelines and web performance standards.
