I led the digital design and engagement for the Marr Marathon Program at Brigham and Women’s Hospital, supporting its mission to fund Alzheimer’s research through community-driven fundraising. My work included building responsive microsites, participant hubs, and race landing pages for each campaign season. I created branded email templates in Adobe Marketo and set up personalized email journeys to keep runners, donors, and supporters informed and inspired. I also configured the Blackbaud TeamRaiser platform to power team-based fundraising and peer-to-peer donations. Along with this, I helped migrate the legacy Marr site into the new Brigham CMS, improving site structure, user experience, and visual consistency. These efforts helped grow the program’s digital presence and strengthen connections between participants and the cause.