Marr Running Program
Over ten years, I designed and produced the annual campaign for the Marr Fund Team, Brigham and Women's Hospital's Maine Marathon team raising money for the Josephine and John Marr Alzheimer's Research Fund. Across ten consecutive campaigns, I created the full visual system: race-day T-shirts, event signage, print materials, social media graphics, and video. For the last five years, I built a two-part digital experience. It paired a campaign page on the hospital's WordPress giving site with a companion Blackbaud TeamRaiser site where runners registered, formed teams, and tracked progress toward the goal. Since 2015, the team has raised more than $3.3 million for Alzheimer's.
Senior Designer and Front-end Developer Role
Web: Designed responsive microsites for each race season on the BWH Giving site (WordPress), the hub for the fund's story, event details, sponsors, and team photos.
Fundraising platform: Designed and customized the Blackbaud TeamRaiser site where runners registered, built personal pages, and tracked progress toward the team goal.
Email: Designed and coded Marketo email campaigns for recruitment, fundraising reminders, and race-day communications.
Print and event: Created signage, banners, and printed materials for race day and supporter events.
Merchandise: Designed the annual race-day T-shirt and fundraising prize items.
Video and social: Produced video content and social media graphics to drive registration and donations.
Marr Alzheimer’s Program: End-to-End Digital Ecosystem
Architected a progressive conversion funnel connecting institutional awareness directly to peer-to-peer athletic fundraising. The journey begins on the Marr Research Fund pages, using clinical storytelling and donor recognition to build trust. From there, contextual entry points funnel visitors to the Marr Maine Marathon Event page for race logistics and community impact, leading into a customized Blackbaud TeamRaiser portal for participant registration, leaderboards, and streamlined checkout.
Decade-Long Lifecycle Email & Omnichannel Strategy
10 Years of Strategic Series: Designed and developed the iterative design of multi-stage email workflows (recruitment, milestone tracking, urgency countdowns, and stewardship) that sustained community engagement year after year.
Omni-Touchpoint Synchronization: Seamlessly bridged digital outreach with physical touchpoints, ensuring unified visual identity and frictionless donor journeys across email, on-site marathon collateral, team apparel, and online donation forms.
Segmented Large-Scale Impact: Mobilized a large-market donor and runner base by replacing generic blasts with behavior-triggered nurture tracks, supporting over 5,100 active donors and $3.3M+ in total clinical research funding.
Marr Design and collateral
Designed a comprehensive multi-channel identity system for the Marr Program, creating commemorative milestone logos, event invitations, promotional posters, and large-format race-day signage. This cohesive visual language was seamlessly carried into the digital ecosystem, standardizing custom layouts, UI graphics, and runner hubs across the Blackbaud TeamRaiser platform.
