Marr Running Program
I held the role as the lead designer and supported the digital strategy for the Marr Marathon Program at Brigham and Women’s Hospital, helping translate its mission into a compelling and accessible online experience. My work spanned web design, email development, and platform integration, with a focus on supporting fundraising efforts, improving user experience, and engaging runners and donors through thoughtful, on-brand digital campaigns.
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Designed mobile-friendly, accessible web pages and campaign landing experiences for each race season
Built 3 standalone microsites tailored to specific campaigns, featuring event details, registration, storytelling, and donation tools
Created branded participant hubs with fundraising resources, live progress tracking, and team-based dashboards
Configured and integrated the Blackbaud TeamRaiser platform to support peer-to-peer and team fundraising
Led the migration of the legacy MAR website into the updated Brigham CMS, improving structure, branding, and content organization
Ensured visual and UX consistency across microsites, forms, and participant tools by following Brigham's digital brand guidelines
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Developed and coded responsive Adobe Marketo email templates with modular content blocks for easy customization
Built personalized, multi-step email journeys to engage runners, team captains, and donors throughout each race cycle
Used storytelling, segmented content, and strong CTAs to drive engagement, donations, and event participation
Collaborated with the development and communications teams to align messaging across web, email, and social media
Created race-specific landing pages on the Giving site to highlight stories, thank donors, and promote fundraising milestones
Supported broader Giving Day and hospital campaign efforts by aligning MAR’s digital presence with institutional priorities
2025 Marr Running Program website
2022 Marr Running Program website
2024 Marr Email Series