The Brigham Magazine
Led web designer, front-end development, web design and digital marketing strategy across seven consecutive issues of Brigham Magazine. Responsible for translating complex print editorial layouts into responsive, accessible online experiences, the platform captured 63K+ page views and sustained exceptional deep-reading engagement, with top long-form feature articles averaging 3 to nearly 6 minutes of dwell time. By combining modular UI storytelling components, targeted companion landing pages on the Brigham Giving platform, and multi-channel launch campaigns, the project bridged editorial storytelling with institutional outreach to drive measurable audience retention.
Senior Designer and Front-end Developer Role
Web Design & Development: Adapted print layouts across seven magazine issues into clean, responsive, and fully accessible digital reading experiences with streamlined page flow.
Custom UI Modules: Created and maintained custom content modules, dynamic widgets, and callouts to elevate editorial storytelling and cross-promote related pieces.
Philanthropic Landing Pages: Designed targeted landing pages on the Brigham Giving platform to spotlight stories and drive philanthropic reader contributions.
Internal Linking & SEO Strategy: Established structured linking pathways across the magazine and Giving ecosystems to boost content discovery and user retention.
Email & Newsletters: Designed and coded branded newsletters announcing issue releases and driving traffic directly to spotlight features.
Campaign & Rollout Strategy: Partnered with the communications team on multi-channel rollout plans to maximize issue reach across digital channels.
