New BWH Giving site

I led the design and front-end development for Brigham and Women’s Hospital’s primary giving microsite, creating a clean, intuitive, and donor-centric online experience that supports the hospital’s philanthropic goals. Built on the MarketSmart platform, the site is modular, accessible, and scalable—designed to evolve with ongoing campaigns, integrate seamlessly with CRM systems, and drive engagement and conversion across one-time gifts, recurring donations, and fundraising events. My role blended web design, platform configuration, and supported digital strategy to ensure a seamless user experience aligned with the hospital’s brand and fundraising priorities.

    • Designed and maintained a responsive website focused on donations, tribute gifts, recurring giving, and donor stories

    • Created modular page templates within the MarketSmart platform to support campaign flexibility and seasonal updates

    • Developed and styled secure, user-friendly donation forms with integrated options for e-check, PayPal, and tribute gifts

    • Optimized site structure and content hierarchy for usability, accessibility, and donor motivation pathways

    • Ensured consistency with Brigham’s brand guidelines and digital accessibility standards across layouts and interactions

    • Supported landing page development and A/B testing to improve conversion and retention for digital giving campaigns

    • Collaborated with the MarketSmart engineering team to streamline payment processing, tracking, and donor segmentation

    • Helped shape content strategy to highlight key giving options: one-time gifts, monthly support, and memorial giving

    • Built campaign landing pages tied to fundraising drives, tribute programs, donor societies, and institutional milestones

    • Integrated storytelling and donor impact features to emotionally connect visitors to the hospital’s mission

    • Worked with communications teams to align messaging across digital channels—email, social, and web

    • Informed and implemented analytics strategy using Google Tag Manager and Google Analytics to track site performance

    • Supported donation page promotions tied to Giving Day, match campaigns, and other development priorities

    • Created visual frameworks and messaging for donor spotlights, legacy giving programs, and recurring gift incentives

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